For Momentas, a niche Lithuanian jewelry brand, I developed a complete brand and UX direction rooted in emotion. Since Momentas means moment, I turned it into the core idea behind the brand experience. The phrase “The moment when…” became both the unique selling point and the main call to action throughout the website.
It encouraged users to connect emotionally with each piece by engraving their personal memories, such as the moment when I fell in love, the moment when you were born, or the moment when I chose myself. This concept shaped everything from the brand voice to the website copy, creating a seamless connection between storytelling and the shopping experience.

Sometimes users need a small nudge. For Momentas, I designed a strategic popup system to support conversions without disrupting the shopping experience. The first popup appears at the right moment, offering a small discount in exchange for a newsletter subscription. It creates value for both the user and the brand.
The second popup appears when the user is about to leave the website, reminding them that they still have items waiting in their cart. This subtle reminder helps reduce cart abandonment while supporting purchase intent. Both interactions were designed to feel helpful, timely, and consistent with the overall brand experience.

A big part of the design process focused on the mobile experience. Since more than half of the visitors came from mobile devices, it was essential that the website felt just as seamless on a phone as it did on desktop. I created easy to scroll sections, ensured the layout adapted smoothly to different screen sizes, and paid close attention to button sizes and tap areas. Every interaction was designed to feel comfortable, intuitive, and effortless.

These days, trust is everything. People do not just want to know what they are buying, they want to know who they are buying from. That is why I focused on making the brand feel more human and relatable. While testimonials helped build social proof, I took it a step further by designing a dedicated About page that shared the story behind Momentas, its mission, and the values behind the brand.
The goal was to help visitors build a genuine connection, so they were not just buying jewelry, but supporting a brand they believed in.

Since some of Momentas’ jewelry could be personalized with custom engraving, I designed a seamless user flow that made personalization feel effortless.
I created an intuitive flow where customers could choose to add engraving, write a personal message, or upload their own image. To inspire creativity and make personalization even easier, I also designed a library of engraving ready graphics that users could select with a single click. The result was a clean and intuitive experience that encouraged deeper emotional engagement without ever feeling complicated.

In ecommerce, hesitation often leads to abandoned purchases. To make the buying process faster, I designed a streamlined Quick View experience for products without engraving options. This allowed users to preview product details, select their preferred options, and add items to the cart without leaving the product grid or interrupting their shopping flow.
The result was a faster purchase journey, fewer unnecessary steps, and a smoother path to checkout.

The user journey does not end at checkout, and neither should the experience. To strengthen the connection between Momentas and its customers, I designed a minimalist thank you card to be included with every order. The card shared a warm message of appreciation and offered a discount on the next purchase, encouraging repeat orders and building long term customer loyalty.
Designed to fit seamlessly inside the packaging, it reflected the brand’s minimalist aesthetic while extending the experience beyond the website.

Taking care of jewelry is just as important as buying it. That is why I designed minimal packaging for a jewelry cleaning cloth. It is a small detail, but it reflects the brand’s attention to quality and care.
I focused on highlighting the Momentas name while keeping the design clean and elegant. This way, even a simple care product feels like part of the brand experience and reminds customers that their jewelry is made to last.

To add more value to the overall website experience, I also designed a clean and minimalist gift card. It followed the same visual language as the rest of the brand, staying simple, elegant, and thoughtful.
As a small UX improvement, I added a QR code that lets recipients scan and start shopping right away. No typing, no searching, just a direct and seamless transition from gift to purchase.